Europe’s Award-Winning Mobility-As-A-Service (MaaS) Leader TUUP & DEMANDTRANS, Inc Announce US Smart City Strategic Partnership

Chicago-based DEMANDTRANS Inc., focused on bringing greater flexibility to public transportation and cities in the US, announces Smart City Strategic Partnership with Tuup, Inc. of Helsinki, Finland. DemandTrans’ existing on-demand mobility intelligence and optimization will be fully integrated with Tuup’s advanced routing, booking and assignment platform.

Dr. Roger Teal and his team of transit technology professionals are excited to partner with Tuup, Ltd, a multiple-award winning Finnish transportation technology company founded in 2015 and led by CEO and Partner Pekka Motto.

Tuup will deploy its Mobility-as-a Service (MaaS) platform to connect various forms of transport to customers via a single, intuitive and efficient solution. MaaS sorts transport options from different providers and then handles everything from travel planning, route optimization, dispatching and payments. MaaS is an innovative approach that enhances transit efficiency, increases flexibility and reduces costs.

Via their smartphone or wireless device, travelers will have the freedom to compare various options and costs of different mobility services easily and safely from one application. As Tuup CEO Pekka Motto states, “We have the proven capability to deliver intelligent, personalized and efficient transport services to public transit agencies in Europe and are excited to introduce this technology to the US.” He continues “By partnering with Roger and his DEMANDTRANS team, we are well on our way to producing amazing results for cities, transit agencies and their valued passengers.”

Motto and Teal are in agreement that transportation agencies in the US and abroad continue to struggle in the face of shrinking budgets and the escalating costs of maintaining aging fixed route services. Mobility-as-a-Service represents a much needed shift in transportation from a fragmented system of transit, individual service providers and private car ownership to a more holistic organizing model. Teal notes this shift first began “around 2009, with the introduction of new, stand alone service offerings such as ride-sharing and e-hailing. In subsequent years, offerings such as bike-sharing, car-sharing services as well as ‘pop-up’ bus routes have increased in popularity.” He continues, “These services have advanced enough such that they can now be blended together with public transit options to deliver seamless trip chains with bookings and payment managed collectively–for all legs of the journey.” Motto sums it up by saying, “Our vision is to help all cities create efficient, cost-effective and sustainable transport systems through this technology. By succeeding, we can effectively leverage all forms of available public and private transportation capacity and create truly demand-responsive transit systems.”

Together, DEMANDTRANS and Tuup are exceptionally well positioned to lead the ongoing transformation of public transportation, bringing true Smart City Transit services to market.

For more information on how cities and individuals can benefit from flexible transit services, please click here: Mobility D-R
View Tuup’s exciting Mobility-as-a-Service platform: MaaS in action!

For over 20 years, DEMANDTRANS, Inc. has been instrumental in delivering advanced technology and software applications to solve challenging problems in the transit industry. From operations management, resource scheduling, predictive modeling, transportation logistics or Smart City Solutions, the DEMANDTRANS team works with clients in the US and abroad to design and deliver intelligent transit technology to help make platforms such as Mobility-As-A Service a reality in any city of any size.

Tuup is a Finnish mobility startup founded in 2015 in Helsinki. The Tuup team has decades of experience in sustainable and intelligent mobility, public transport operating and disrupting the market with innovative technologies. Tuup develops multimodal mobility applications which integrate various mobility services in one application, has an intelligent route planner and makes payment of different services easy and secure for the customer. An independent study named Tuup as the most promising European new mobility startup in 2016.

Revolutionary taxi-pooling service launched in Finland

Kyyti taxi-pooling service is launched in Finland on Thursday 23.3.2017. Kyyti offers taxi rides from 2 euros. Service is launched first in Oulu.

  • Kyyti (Ride in Finnish) is based on sharing the taxi with other customers.
  • Kyyti can be ordered by using Tuup Available for Android and IOS.
  • Kyyti technology is developed in Finland
  • The process from customer’s order to ride matching and fleet management is fully automated.
  • Potential modal share of all mobility is 7% for Kyyti service, Modelled by Strafica Brutus engine.

”Kyyti is a service missing from mobility market. Solution for the first mile / last mile problem.” Pekka Möttö, CEO of Tuup said. Möttö is known in Finland for previously disrupting the intercity market by introducing digital solutions and new business model to intercity travel market. Tuup is aiming to continue the transport market revolution and introduce services applicable for the global market.

Kyyti is dynamically priced. Customer can choose from three service categories and have lower price by being flexible in waiting or travel time. Service categories are

  • Express is a taxi-like service, which allows only marginal deviation from the shortest route.
  • Flex is more flexible. Customer allows more waiting or travel time.
  • Smart is most flexible. Confusingly low prices can be offered when customer allows enough time for ride matching.

Price for all service categories is always given before the order and is final. Affordable pricing is based on aggressive dynamic pricing, shared capacity and optimized use of the fleet. Great value prices are available for all passengers when everybody is willing to share the ride with others.

Kyyti is first launched in Oulu. The service will be extended to rest of Finland rapidly and the ultimate goal is the global market. Kyyti can be ordered by using Tuup application, which is available at Google Play and App Store. Other sales channels will be introduced later. Kyyti and Finnish railway operator VR are planning to test travel chains combining intercity trains and Kyyti to a flexible and affordably priced door to door service later this year.

”We believe that the key to the modern mobility market are demand responsive services. The need for these on demand services has always existed, digital tools enable us to meet this individual and flexible demand effectively. This technology will not only complement the service offering in the cities, but will especially solve the service level problems in remote areas where traditional public transport is not viable.” Möttö continues.

More information: Pekka Möttö, CEO, Tuup Oy, +358449742477,


Tuup is a Finnish mobility startup. Tuup develops multimodal mobility application, which integrates various mobility services in one application, has an intelligent route planner and makes payment of different services easy and secure for the customer. Kyyti taxi-pooling service has been developed by the Tuup team. An independent study named Tuup as the most promising European new mobility startup in 2016.


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